Equestria.dev branding guidelines

At Equestria.dev, we take things and how you represent our brand seriously. The Equestria.dev brand should represent quality, simple and private open-source software. If you use our branding assets for anything, please make sure to respect these guidelines.

The Equestria.dev logo and products are protected by applicable copyright laws in France, the United Kingdom, and other countries. Equestria.dev grants you a non-transferable, non-exclusive, royalty-free limited license to use its logo as defined by the following guidelines. These guidelines also regulate use of the Equestria.dev logo throughout our own services. Failure to abide is considered an infringement on Equestria.dev's intellectual property and will lead to legal action.

Our logo

Please do not edit, change, distort, recolour, or reconfigure the Equestria.dev logo.

Icon only

Use these only when the Equestria.dev brand is clearly visible, has been well established elsewhere on the page or in the design, or space does not permit showing the full version. When in doubt, use the other one.

Spacing

Make sure to respect these spacing guidelines while using the Equestria.dev logo. Additionally, make sure you make the logo big enough to be legible and distinguishable.
x = ".dev" text height.

(the icon only version is recommended in spaces where you have to show the logo at sizes less than 96px, down to 24px)

Don'ts

Do not edit, change or reconfigure the logo or the wordmark
Do not distort the logo or the wordmark including unintentionally
Do not recolour or apply visual effects to the logo or the wordmark
Do not place a tagline or any other element over the logo or wordmark

This includes not rotating the logo and changing any text or shape, along with maintaining spacing between the different elements of the full logo.

You must not distort or deform the logo in any way, whether it is in a 2D or 3D frame. Additionally, make sure the logo is displayed properly in all cases.

Both the logo and wordmark must be kept as is, with no colour change at all. If you need to use grayscale, use the monochrome variants.

Ensure that the taglines (if applicable) never overlap any element of the logo. Additionally, do not endorse approval or sponsorship when there is none.

Do not edit, change or reconfigure the logo or the wordmark

This includes not rotating the logo and changing any text or shape, along with maintaining spacing between the different elements of the full logo.

Do not distort the logo or the wordmark including unintentionally

You must not distort or deform the logo in any way, whether it is in a 2D or 3D frame. Additionally, make sure the logo is displayed properly in all cases.

Do not recolour or apply visual effects to the logo or the wordmark

Both the logo and wordmark must be kept as is, with no colour change at all. If you need to use grayscale, use the monochrome variants.

Do not place a tagline or any other element over the logo or wordmark

Ensure that the taglines (if applicable) never overlap any element of the logo. Additionally, do not endorse approval or sponsorship when there is none.

Don't do too much

Ensure that the Equestria.dev brand is not displayed more prominently than the name, logo or brand of your own product or service.

Doing "too much" could lead to confusion and make users think they are facing either the official Equestria.dev website, or an official Equestria.dev product.

Don't use without attribution

When using the Equestria.dev logo or any product logo, always give attribution with either of the following texts:

Equestria.dev logo: Copyright © 2023-2024 Equestria.dev, used under license.
[product] logo: Copyright © 2023-2024 Equestria.dev, used under license.

Don't imitate or impersonate

Mimicking the Equestria.dev brand in non-Equestria.dev materials is not allowed. The same restriction applies for animating the Equestria.dev brand, combining it with any other words, symbols, images, or designs, or incorporating it into a slogan or tagline.

Additionally, using the name or likeness of an individual from within Equestria.dev or the group as whole in any social media account or other media is strictly prohibited.

Don't imply endorsement where there is none

We value collaboration, however, do not in any way imply affiliation, sponsorship, endorsement or approval of your products or services with Equestria.dev without Equestria.dev's express permission. You need to have a cooperation formally established in writing with an agreement from Equestria.dev before referring to such cooperation with Equestria.dev.

This means text such as "Approved by Equestria.dev", "Equestria.dev Certified" or "Recommended by Equestria.dev" is not allowed.

Colour palette

The Equestria.dev colour palette, named "Misty" (after the character from My Little Pony) has been created to reflect our core values: inclusiveness, friendship and transparency. It is recommended that you use these colours as a background when you use the Equestria.dev logo, however, you can use any colour you want as long as you keep good contrast.

Misty Hoof Dark

#392F76
CMYK 52, 60, 0, 54

Misty Hoof Light

#836FBA
CMYK 30, 40, 0, 27

Misty Mane Dark

#8F60C3
CMYK 27, 51, 0, 24

Misty End Dark

#8F65D0
CMYK 31, 51, 0, 18

Misty End Light

#D6ACF9
CMYK 14, 31, 0, 2

Misty Face Dark

#618CC7
CMYK 51, 30, 0, 22

Misty Face Light

#87E0D8
CMYK 40, 0, 4, 12

Misty Horn 1

#D980C3
CMYK 0, 41, 10, 15

Misty Horn 2

#CE91BF
CMYK 0, 30, 7, 19

Misty Dark

#182333
CMYK 53, 31, 0, 80

Misty Black

#0C111A
CMYK 54, 35, 0, 90

White

#FFFFFF
CMYK 0, 0, 0, 0

Black

#000000
CMYK 0, 0, 0, 100

Looking for more?

Download the full Equestria.dev brand kit and get access to all the resources we used to create our logo, along with special variants used in specific conditions, including prototype designs and other design sheets.

Download

"We'll do our part. Hoof to heart." - Sunny Starscout, My Little Pony: A New Generation
Version 12.7.2

Copyright © 2022-2024 Equestria.dev Developers Developed with love and PhpStorm